Best Market Researcher Oceanside Near Me

4worldlovers:
Pinpoint growth opportunities and benchmark performance with our industry-leading point-of-sale (POS), consumer, and distributor data.

Leveraging our unmatched data assets and industry expertise, we deliver actionable insights to help companies boost their bottom line.

Quantify demand for new and existing products while zeroing in on the right customer segments and opportunities to target.

No other source tells you more about what Americans eat and drink… and how they think. Eating Patterns in America provides a 360-degree view of food and beverage consumption behavior, both in-home and away ― the foundation for understanding what has transpired and anticipating what’s ahead.

4worldlovers:
Marketing to a mainstream America necessitates a deeper understanding of the vast interplay of cultures within it.


Our company was founded on the principle that in order to market to someone, you have to truly understand where they are coming from; from a historical, socioeconomic, cultural and emotional context. Market research these days has become an ethnocentric exercise, ignoring the sociocultural and emotional basis of how consumers behave in a heterogeneous society. 19 years ago we started this business to fill a gap in how researchers viewed the Hispanic and crosscultural consumer. 19 years later, we have learned that that a lack of cultural expertise persists and greatly limits advertisers’ understanding for the rapidly evolving mainstream culture, not just “crosscultural” targets. As former planners, sociologists, linguists, academics and creatively driven professionals we bring the consumer to life without the usual cultural filters of mainstream firms.

2022 all rights reserved. Most photography shot by cultural edge staff in field

Though research is meant to generate and interpret data, it is in the application of cultural understanding and intuition that allows you to dig deeper. JP Theberge, Founder

By zooming in, we transform discussions with the consumer into meaningful conversations, and information into knowledge.

We combine right brain creativity and left brain insight to gives clients the best of both worlds when it comes to understanding the consumer mindset.

While we are steeped in the rigors of analytical, social, qualitative and quantitative sciences, we also apply graphic design, original photography, ethno-videography and good creative design sense to transform the data into a narrative that drives client decision-making. We bring the consumer to life through empathy, understanding and creative portraits of who they are as human beings, not just consumers. It helps that we hire individuals with training in the social sciences, humanities and a proven creative background.


Over the past 17 years, we have worked with companies, agencies and brands that seek to deliver better value and enhance their connection with the consumer. Some of the world’s greatest brands have counted on our deeper and more creative cultural insight among both mainstream and cross-cultural targets.


Our breadth of offerings focus on a broad range of both in-person qualitative, and our RemoteAccess virtual methodologies as well as quantitative methods to dig deeper. Some of the work we have done include:

2022 all rights reserved. photography shot by cultural edge staff in field

While any competent researcher can collect data, to do it with cross-cultural audiences requires depth of knowledge and nuance that come from decades of working with this consumer. To do it right, you need to ask how it is being done:

A combination of talents from the advertising, planning, design, sociology and academic worlds along with some of the best partners in the business give each project the best of both right and left brain approaches.

JP Theberge, the President and Founder of Cultural Edge is a citizen of the world and veteran market researcher with a degree in International Relations and Sociology. An Argentine American who was raised in 4 countries, he speaks 3 languages fluently and another 2 conversationally. Starting out as an advertising executive at Goodby Silverstein and Partners and FCB, then VP of Latin American and multicultural research at Kantar TNS, he founded Cultural Edge 15 years ago to help Fortune 500 brands navigate complicated research environments. He has focused on digging deeper into the US, Latin American, Caribbean and European consumer on behalf of Fortune 500 companies for close to two decades leveraging his background in advertising, design, photography and sociology to help clients see more. He has lived in Santiago, Buenos Aires, Managua, Riyadh as well as Washington DC, Boston, San Francisco and San Diego.

Before coming to Cultural Edge, Jefferson Silva worked over twenty years in the Telecom industry with a solid background in Business Development, Consultative Sales, Strategy, Product Management and Marketing. As Director of Business Development, he brings his extensive experience in executing key strategic initiatives and in developing new products and markets in wireless, technology, financial services and customer care as well as retail, B2C and B2B environments. He has an MBA from University of Michigan Business School, a BS degree in Aeronautical Mechanical Engineering, Six Sigma Green Belt and New Product Development Professional (NPDP) certifications and extensive exposure to wireless technologies. He is a native of Brazil and moved here for graduate school. He is fluent in Portuguese, Spanish and English.