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4worldlovers: Canva To Become First Design Platform With Popular Music in Content Library

Canva announced a partnership with Warner Music Group and Merlin on Thursday, June 29, that will allow users to add music clips to content.

Canva will soon be the first design platform to let customers use commercially released songs from the world’s most popular artists in their content. The company announced a partnership with Warner Music Group and Merlin on Thursday, June 29, which will allow paid and educational Canva users unprecedented access to music clips beginning this fall.

A Warner Music Group (WMG) press releasehttps://www.wmg.com/news/canva-announces-partnerships-with-warner-music-group-and-merlin-to-bring-music-hits-to-canva said this opportunity will allow artists to get their music in front of over 100 million engaged creators – while earning royalties – when their songs are used in published designs.

“Music is such a fundamental expression of creativity and offers an inspirational starting point for many. We are thrilled to welcome Warner Music Group and Merlin to the Canva content ecosystem and can’t wait to see what millions of music fans, content creators, educators and beyond design using content from their favorite artists,” said Silvia Oviedo, head of content, discovery and print at Canva, in the WMG press release.

The number of videos created on Canva has grown by 70% in the last 12 months, and an increasing number of searches are for specific audio tracks, according to the release. This new update will allow customers to add clips of their favorite music to videos for social media, internal training, education and more.

Canva also recently announced BeatSync, which is a newly released AI-powered tool that helps users match their video footage to the beat of their selected soundtrack. The WMG press release said Canva will share more information later this year on additional efforts to expand design possibilities for music fans.

Jessica Goldenberg, WMG’s senior vice president for digital strategy and business development, told Variety that WMG is looking forward to shaping the future of visual communication by enabling creativity in ways that are uniquely achievable with music.