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4worldlovers: The Principal Financial Network of Northern California is a group of local offices representing Principal in the Northern California, Reno and Lake Tahoe Regions. We are dedicated to helping individuals, businesses and their employees achieve financial security and success in our communities. We proudly represent the Principal with integrity and professionalism.

If you’re interested in working with us as a financial professional, we’ll provide you a professional and supportive environment that helps you build your knowledge and skills. Learn more about what it’s like to work with us and meet our management team.

If you’re looking for a financial services product, we can help you find a local financial professional at Principal to discuss your financial needs, as well as purchase life insurance, annuities, securities and investments.

See a list of financial professionals in Northern California to contact one directly.

Do you want to make a difference and help others solve problems? We do too. That’s why we want to talk to you about your future with Principal. Whether you’re just getting started or ready to move your business in a new direction, we’ve got your back.

The one thing we have in common is that each of us is different. That’s why we seek diversity in the people we hire. Our inclusion extends to the way we do business with a flexible work culture. That may mean you want to focus on a specific market, be a solo practitioner or join a team. No matter what you choose, we’re here to give you the right tools to build your confidence and help you succeed.

Now that you know a little about us, we’d like to tell you about the amazing folks you’ll be working with.

Jon joined Principal in 2013 and accepted a position as Development Director for the Principal Financial Network of Northern California in 2015. With nearly 10 years of experience in the industry, Jon works with families and businesses alike focusing on their personal needs and adding value where he finds opportunity. As Development Director, Jon trains and coaches financial professionals in his region to follow his format for success.

Originally from Lexington, MA, Jon moved to California in 2005. He and his wife, Katie, were married in 2008 and together they have four children.

Jon earned his BS Marketing from Fairfield University and the Retirement Income Certified Professional, RICP certification from the American College in 2016. Jon has FINRA series 7, 63 and 65 securities registrations and became a member of Premier Club in 2014.

I joined Principal in January 2016 to have the opportunity to mentor and help financial professionals grow their practices in a truly open architecture environment. I want to work with repersentives who are passionate about helping others and enjoy a high performance work environment. When I am not working I enjoy all that Marin County has to offer – including live performances, skiing and being a volunteer for my daughter’s school.

The site coordinator is the glue that keeps our offices running smoothly. Along with the entire staff, Sylvia is a problem solver who makes sure your accounts are set up properly and your questions answered in a timely fashion.

Kassie started at Principal in August of 2021 and has over a year of experience in HR recruiting support. She specializes in candidate experience and delivering quality recruiting and selection assistance.

Kassie earned her bachelor’s degree in Liberal Studies from Iowa State University.

Kassie enjoys going on walks with her dog, working on her father’s Ford Broncos, and hanging out with family and friends.

4worldlovers: Since 1973, we have been partnering with investors to help fund church building projects and further God’s kingdom. We welcome you to join us!

Foundation (Liquid) Investments - Click here to learn more and start helping build churches.

Venue Church in Airdrie, Alberta Canada was founded in 2017. Pastor Corey Kope and his team felt called by God to start a church that would challenge both those who